Key facts
- Metro population (July 2023)
- 698,503[3]
How many taxi, limo and NEMT companies are in the Madison area?
22 employer firms and 448 jobs across the Madison, WI metro in 2023, 9% of all such firms in Wisconsin.[1]
| Trade | Firms | Jobs | Payroll | Firms vs 2022 |
|---|---|---|---|---|
| Taxi and ridesharing | 9 | 258 | $6.4m | -25% |
| Limousine | 4 | 51 | $1.3m | -20% |
| Special needs transportation | ~9 | 139 | $4.6m | -25% |
How many self-employed drivers work in Madison?
1,823 nonemployer taxi and limo businesses (2.6 per 1,000 residents), +19% on 2022's 1,528; $47.7m in receipts, roughly $26,178 a business.[2][3]
Where does Madison rank among large US metros?
63rd of 92 metros for employer firms; 75th for limo firms per head.[1][2][3]
Which counties around Madison have the most operators?
Dane County, WI leads with 17 of the metro's employer firms; 4 counties make up the Madison metro.[1][3]
How big are Madison's operators, and what do they pay?
Average payroll per job: Taxi $24,919, Limo $25,922, NEMT-type $32,971.[1]
| Trade | 1-4 | 5-9 | 10-19 | 20-49 | 50+ |
|---|---|---|---|---|---|
| Taxi | 0 | 4 | 0 | 0 | 0 |
| NEMT-type | 0 | 0 | 0 | 3 | 0 |
Sources
Fees and rules change. Each source is the official page we read, with the date we read it; check it before you apply or pay.
- [1] Census CBP 2023 and 2022, metro areas (read 8 Nov 2026)
- [2] Census Nonemployer Statistics, metro areas (read 8 Nov 2026)
- [3] Census metro population estimates (read 8 Nov 2026)
