Where do taxi bookings come from?
Phone, your website, your app, account customers, partners such as hotels and venues, and the street or rank for taxis. Knowing the split tells you where to spend: a firm whose bookings are mostly phone calls from regulars needs a different plan from one that wins new riders online.
Which taxi marketing ideas cost little?
A complete Google Business Profile, a booking form on every page of your website, your number and booking link on receipts and in the car, a short visit to the reception desks of nearby hotels, offices and clinics, and asking happy regulars to refer a friend. Check your council's vehicle licence conditions before adding signs to a licensed car.
See Google Business Profile for taxi companies and what a taxi website needs.
How do you get passengers to book again?
Make rebooking effortless and give a reason to: an app that remembers their addresses, points or discounts for repeat trips, promo codes for quiet hours, referral rewards, and a message to customers who have stopped booking.
TaxiDex loyalty and promotions cover loyalty points, coupons, promo codes, referral tracking and win-back broadcasts, using the booking history already in your customer list.
How do you measure taxi marketing?
Count bookings by source, the share of customers who book again within a month, and what each channel cost per booking. Drop what does not bring bookings after a fair trial.
TaxiDex reports cover bookings and customers by date range and export to a spreadsheet.
Frequently asked questions
What is the cheapest way to get more taxi bookings?
Make it easier for people who already know you to book again: a booking link everywhere, an app for regulars and a referral reward cost little compared with finding new riders.
Should a taxi firm run Google Ads?
Only with conversion tracking on bookings, so you can see the cost per booking and compare it with your other channels.