TaxiDex vs iCabbi — better pricing, modern UI

The commonly quoted iCabbi rate is around £12 per vehicle per month. On top of the per-vehicle line, fleets evaluating legacy dispatch platforms should expect two costs that rarely appear in the headline figure: a monthly minimum — £79 a month is a common floor across the sector — and a one-off onboarding or implementation fee, which in this market commonly runs anywhere from £1,200 to £15,000 depending on fleet size, data migration scope and how much configuration work your zones and tariffs need.

For comparison, TaxiDex is £11 per active driver per month on Starter (1–20 drivers), £9 on Professional (21–100) and from £7 on Enterprise (100+), with your own branded passenger app plus the TaxiDex driver app included at every tier.

What the per-vehicle model means for your bill

This is the part that matters more than the headline rate. iCabbi bills per vehicle. TaxiDex bills per active driver. Those sound similar and behave very differently.

If you run a fleet where cars are shared across shifts — one vehicle, a day driver and a night driver — a per-vehicle model is in your favour, because you are billed once for a car that two people work. If instead you have owner-drivers, seasonal cars, a few spares sitting on the yard, or vehicles parked over the winter, a per-vehicle model bills you for metal that is not earning. Per-driver billing tracks the people doing the work: stand a driver down and the seat stops billing on the next cycle.

So before you compare any two rates, count both numbers for your own operation. A 40-vehicle / 55-driver fleet and a 40-vehicle / 30-driver fleet get very different answers from the same two price lists.

The costs that don’t appear on the monthly line

• Onboarding / implementation. The single biggest variable. Ask for it as a fixed number in writing, not a day rate.
• Branded passenger app. On some platforms your your own branded passenger app plus the TaxiDex driver app are a priced module, plus App Store and Play submission handled as a project. Ask whether the quoted rate includes them.
• Modules. Web booker, corporate invoicing, IVR, analytics — check which of these are in the base rate and which are line items.
• Contract term. A lower monthly rate on a 36-month term is a different product from the same rate rolling monthly. Multiply it out.
• Exit. Ask what it costs and how long it takes to get your customer, driver and trip history out in a usable format. Ask before you sign, not after.

On the subscription line alone that is a difference of about £90 a month, or roughly £1,080 across year one. The onboarding line is where the gap usually widens much further, and it is also the line most likely to be missing from the first quote you are shown — so ask for it early.

Two honest caveats. First, if your fleet shares cars across shifts — say 30 vehicles worked by 45 drivers — per-vehicle billing wins on the subscription line, and you should run the numbers with your own counts rather than ours. Second, these are indicative market rates, not quotations. Get both in writing.

You can price your own fleet on the TaxiDex pricing page, which has a driver-count slider and multi-currency rates, or see how the same arithmetic looks against Cordic and Autocab.

You depend on their supplier network. This is the big one. iCabbi has spent years building an affiliate and work-sharing network between operators, and if a meaningful share of your revenue arrives as overflow from other fleets on that network, leaving costs you that revenue on day one. No feature comparison outweighs losing a work stream. Count what that network sends you before you consider moving.

You are deep in their integration estate. Long-standing fleets often have account customers, hardware, card terminals, reporting and third-party tooling wired into the platform over many years. The migration is doable, but the switching cost is real and it is not only technical — it is retraining, reissuing, and renegotiating.

Your fleet shares vehicles heavily across shifts. As set out above, per-vehicle billing genuinely favours a high driver-to-vehicle ratio. If you run two or three drivers per car, do the arithmetic before assuming per-driver is cheaper — it may not be.

You need a very large installed base as reassurance.iCabbi is an established platform with a long track record and a large customer count. TaxiDex is a newer product. If “who else runs this” is the deciding question for your board, that is a legitimate reason to weigh them higher, and we will not argue it.

Where we think TaxiDex wins is narrower and more specific: predictable per-driver pricing with the apps and modules in the base rate, a console built recently rather than maintained since the late 2000s, and a release cadence measured in weeks. If those three are what is bothering you, we are worth thirty minutes. If the paragraph about the supplier network described your business, we are probably not.