Launch Playbook

Launching a ride-hailing business in Nairobi: a 14-day playbook

From driver acquisition to M-Pesa integration to the first 1,000 rides. Lessons from operators we've launched in Kenya, Nigeria, and Egypt.

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Days 1–5: drivers and payments

Recruit a tight core of reliable drivers before you spend a shilling on rider marketing. · Wire up local payments — M-Pesa is non-negotiable; card-only will stall you on day one. · Onboard i

TaxiDex · taxidex.com

Days 6–14: density, then demand

Concentrate launch in one or two high-density corridors so riders always see a car nearby. Liquidity in a small area beats thin coverage across the whole city — expand only once wait times a

TaxiDex · taxidex.com

See it on your fleet

Automated dispatch, driver & passenger apps, live tracking — live in ~14 days.

Book a demo →Read the full guide → taxidex.com · Taxi & Limo Dispatch Software